The Brickyard Grounds

This bistro-style restaurant and coffee shop drew inspiration from local history and meant to be the go-to destination for the rapidly changing area’s busy people and their families.

The problem.

This local bistro needed a responsive website that showcased its unique, neighbourhood vibe and encouraged users to stop in to experience the space for themselves. Inviting imagery would be the key to communicating how it felt to visit the space, without being there (yet!). Their location was also the geographical hub of Toronto’s newly minted “Bricktown” neighbourhood and the client sought to own that label early.

The solution.

We began by organizing a photo shoot. It was imperative to capture the unique vibe of the space and real images of people in it, enjoying the wonderful food on the menu. We wrote the copy for the website, determined to find the sensitive balance between the bistro’s homey, scratch-made approach and integration of the search keywords that would help online visibility. The website leverages the custom photography to tell the story of The Brickyard Grounds: it’s a place paying homage to the history of the neighbourhood with a modern, interesting menu; to gather or sit solo; to get a perfectly poured latte or a delicious, leisurely lunch. The site features all the social media feeds, a menu that’s easy to view on the go, a custom map, a special area just for Bricktown and its history, and all the information a future guest would need.

What We Did: Website redesign and development, content creation, photo shoot creative direction, social media marketing

Project Status: Website launched

Tagged With:  Digital,

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