MJ & Co.
MJ & Co is a full service real estate sales group focused on the trendy Toronto condo market.
Condo buyers in urban centres are discriminating, style-conscious clientele; and their options are plentiful. MJ & Co. was looking for the competitive advantage to be gained by breaking out of the traditional look of their industry, while remaining professional and trustworthy.
Ballyhoo developed the visual language of the brand to communicate the company mission: real estate is more than just measurements, addresses and dollars. The design employs visual and functional details, including custom photography, to emphasize this different approach. Working with the client on top level strategy, we reviewed the demographics to discover our audience and correct tone. Branding and colour palette were developed to feel at once classic, stylish, and fresh. The web design was built around the idea that one’s dream home is found in the personal details – unique wants and needs, everyday treasures of the surrounding neighbourhood. We aimed to make people feel comfortable and excited. We wanted to place MJ & Co. as the buyers’ advocate and helpful problem solver through a stressful process. A blog was integrated into the site to both draw traffic and educate buyers on buying a home and the real estate market, which in turn validates their brand.
What We Did: Branding, Website Design & Dev, Print Collateral