Health Nut started as a passion project in the kitchen of an experimental health-foodie, creating nut butters and nut cheeses that are raw, vegan, organic, completely gluten-free and made by hand in small batches. Almost overnight, the irresistibly yummy products were in demand by local health stores and farmers’ markets across the GTA and beyond.
The client needed a logo, labels, and cards in a hurry to make their big break into the commercial market.
Because the recipes were created with health and nutrition in mind, the branding we settled on evokes an old-fashioned, hand-made, wholesomeness. I created the custom illustration of the Health Nut mascot – Lil’ Nutty – to be reminiscent of vintage advertisements and the good ole’ days when you could pronounce everything on the food labels. The Health Nut products sold like gluten-free hotcakes, and the business became such a success that the original owner was able to sell the business at a profit.
What We Did: Branding, Illustration, Print Collateral
Project Status: Launched, Printed