Fresh Perspective Copywriting

Fresh Perspective Copywriting is an award-winning B2B copywriting business with over 12 years experience creating compelling copy for technology companies, professional service providers, architectural/engineering firms and marketing agencies.

The problem.

When the client first approached us they were tired of the typical, boring imagery they’d been using to promote their blog posts. We saw this as an opportunity to refresh the look and feel of their material so they truly stand out in their industry.

The solution.

Just because the work is primarily for technology and software companies, that’s no reason not to include a little fun in the conversation. Inspired by the client’s personal interest in all things vintage, I went searching for imagery evoking the golden age of advertising. Employing expressive black and white office photos aside a sunny new colour palette, I wrapped Fresh Perspective’s trusted message in a light, friendly package. Now, the Fresh Perspective message comes through loud and clear in an otherwise indistinguishable sea of content.

What We Did: Style Guide, Illustration, Print Collateral, Graphics for web and presentation

Project Status: Printed, Launched

Testimonial: Click here to read the nice things Rachel of Fresh Perspective Copywriting had to say about working with us!