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- Wrong hole, friend.
You know your mission. I know where mission-driven orgs waste effort digging in the wrong place—and how to redirect that energy toward better ground.Read more
- Design DIY: Google Docs Edition
Small visual choices compound into trust. A quick guide to making your Google Docs look intentional—plus why consistency matters across everything.Read more
- The Cure for Enshittification
The slow drift from authentic voice to corporate speak is everywhere. Here's why it happens and how to resist becoming unrecognizable.Read more
- Friction & Reflection
Most people quietly opt out of your message. Not because they don't care, but because your timing told them: this wasn't made for you.Read more
- That sinking "this isn't for me" feeling
"Loud" design vs. "listening" design. Think about the last time you walked into a room and immediately knew you didn't belong…Read more
- Ditch Social Media (for your marketing, at least)
Stop playing by Big Social’s rules. Here’s why a landing page is your most powerful business asset—and how to start making it work for you. Read more!Read more
